Privacy Policy

Privacy policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.thelab-europe.com (the "Site").

Personal information collected

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about individual web pages or products you view, such as websites or search terms that refer you to the Site and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect device information using the following technologies:

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.

"Log files" keep track of actions that occur on the Site and collect data including IP address, browser type, Internet service provider, reference pages / output and date/ time.

"Web beacons", "tags" and "pixels" are electronic files used to record information about site navigation.

In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, e-mail address and phone number. This information is defined as  "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.

How do we use your personal information? 

We use Order Information that we generally collect to process any order placed through the Site (including processing payment information, arranging shipping and providing invoices and/or order confirmations). We also use Order Information to:

Communicate with you;

Screening our orders for potential risks or fraud;

and in line with your preferences that you have shared with us, provide you with information or advertising relating to our products or services. 

We use the device information we collect to help us identify potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our site (for example, by generating analytics on how our customers navigate and interact with the Site and to evaluate the success of our advertising and marketing campaigns).

Sharing of your personal information

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store: You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: https:///www.google.com/intl/it/policies/privacy/. You can also turn off Google Analytics here: https///tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a quote, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioral disclosure 

As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, please visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the following links:

- Facebook: https:///www.facebook.com/settings/? tab=ads 

- Google: https:///www.google.com/settings/ads/anonymous 

- Bing: https:///advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you can disable some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

Do not trace

Please note that we do not alter our site’s data collection and usage practices when we see a no-tracking signal from your browser.

Your rights 

If you reside in Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us through the contact information below.

In addition, if you are a European resident, we note that we are processing your information in order to fulfill the contracts we may have with you (for example if you place an order through the Site) or otherwise to pursue our legitimate business interests listed above. Also, keep in mind that your information will be transferred outside of Europe, including Canada and the United States.

Data retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete that information.

Changes

From time to time we may update this Privacy Policy to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have any questions or if you would like to make a complaint, please contact us by e-mail at info@thelab-europe.com